9 Digital Boost - Sandra Kecman - Data dancing, Data-driven marketing
Sandra Kecman - Data dancing, Data-driven marketing
Data-driven marketing refers to the marketing insights, customer insights and decisions that arise from the analysis of data about or from consumers. It is one of the most transformational changes in digital advertising.
This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts.“Nobody puts Baby in the corner.” the most iconic line from Dirty Dancing movie comes to mind if you think about the fact that everything we do on the internet generates data and we just leave it there. This has to change and our (Baby) Data needs here time to shine and take her acting role in decision making process.