Učitavanje video playera...
CUC 2005 F2 Blaženka Vrdoljak-Šalamon, Damir Krešić, Petra Gatti - The use of business intelligence
Information technologies (IT) continue to fundamentally alter the ways of using information in tourism not only from the perspective of consumers of tourism products, but also from the perspective of tourist destinations managers. Generaly speaking, the adoption of the IT in tourism organizations (national, regional, local) was very slow, mainly due to their lack of financial resources and know how. This is also the case in Croatia, where most of tourism demand is concentrated in some fifty destinations and even these destinations have not yet been supplied with an effective online system for an easy and quick access to the available data and efficient data processing tools that could satisfy their actual needs.
Objavljeno: 27.12.2007
Unutar kategorije: CARNET
VoD paketi: CUC 2005