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CUC 2005 F2 Blaženka Vrdoljak-Šalamon, Damir Krešić, Petra Gatti - The use of business intelligence
Information technologies (IT) continue to fundamentally alter the ways of using
information in tourism not only from the perspective of consumers of tourism
products, but also from the perspective of tourist destinations managers.
Generaly speaking, the adoption of the IT in tourism organizations (national,
regional, local) was very slow, mainly due to their lack of financial resources
and know how. This is also the case in Croatia, where most of tourism
demand is concentrated in some fifty destinations and even these destinations
have not yet been supplied with an effective online system for an easy and
quick access to the available data and efficient data processing tools that
could satisfy their actual needs.
