DESIGN 2010 - Wallmeier S. - EVERYTHING IS KNOWN AND EVERYTHING IS NEW - ENGINEERING DESIGN AFTER IN
Wallmeier S. / SAF-HOLLAND GmbH (DEU)Before 2006 SAF (Otto Sauer Achsenfabrik GmbH) and Holland Inc. have been two successful midsize companies. Both were supplying their products into the heavy duty truck and trailer industry. By their decision to merge a broad variety of international market opportunities arose. With a minimal overlap in their product portfolios, serving the same customers in different markets – Europe and North America - it seemed that immediately 1 and 1 equals more than 2. This is the story about the obstacles that occur onthe way to become an international company from a product engineering perspective. Inch and metric is by far not the only infl uence that could cause a headache. After fi nalizing the fi rst international projects a review allows to identify factors critical for success. Cultural differences, local market requirements, not common systems, organisational changes and the integration process are just a few of the areas to look at. It is most important for Management to always critically analyse different causes of complicaciesand constantly support the organisation growing together. And still 1 and 1 can equal more than 2 but success stories require intensive work.