Reich Y. / Tel Aviv University (ISR)The term ‘Design religions’ could be deconstructed at least in two unconventional ways: ‘designing of religions’ and ‘religions in design’. The words design and religion appear so disconnected that none of these combined concepts seems worthwhile to explore. Indeed, none of them is a topic studied in design research or that could interest design professionals or researchers. Despite that, sometimes such odd marriages lead to striking offspring. Similarly here, from a seemingly superfl uous mental exercise that examines these interpretations, we fi nd interesting common threads that lead to several observations about design practice and design research. These observations could have concrete positive consequences to design thinking and the way we practice design and design research.