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DESIGN 2010 - Jones G. - PRACTICAL INNOVATION IN ENGINEERING DESIGN
Jones G. / The Product Works (GBR)Focus of the lecture will be on the practical issues that companies face when trying to introduce innovation in their product development process, i.e. an industrial perspective rather than an academic analysis. The lecture will illustrate this theme with examples of current work of the lecturer as a designconsultant for companies such as BP, J&J, and P&G, and from work as Head of Development of Dyson.
